With the advent of the internet, the world has become digital in many ways. Nowadays, we spend more time on our mobiles than anything else. Be it social media or shopping or studying or working, we usually do it on our mobiles these days. So, even marketing has become digital in today’s world, and it is much better than traditional marketing in many ways. The first and foremost benefit of digital marketing is that it is accessible on a global level. Sharing an ad online is the most effective way to reach out to more people these days. Also, the younger generation doesn’t usually watch the television or read the newspaper, so to reach out to the youth, digital marketing is the best way. Apart from that, there are also many other advantages of digital marketing over traditional marketing. Given below is a list of reasons as to why digital marketing is important in 2020 compared to traditional marketing.
Advertising and marketing are the most important aspects of any business but traditional marketing solutions are expensive. Though it’s not a big deal for bigger companies to go for traditional marketing, for start-ups or small scale businesses it’s not an easy task. This is when digital marketing comes into play. Digital marketing is much cheaper than any traditional marketing techniques, and hence, more affordable for startup companies. Advertising through newspapers or television is very costly, but hiring an email marketeer is always within the budget.
- More returns for the investment
The most important goal for any company is to achieve more returns for a given amount of investment. Digital marketing is always the most profitable investment that a company can get. Whether it’s organizing advertising campaigns on social media or email marketing, the results are always more profitable than any traditional marketing solutions.
- Real-time outcomes
With traditional marketing, outcomes are not effective immediately. It takes a long time to assess the accuracy of a campaign. In the case of digital marketing, calculating the rate of success of a digital campaign is a much easier task to do.
- Ease of tracking
With digital marketing, it is easier for the user to track the number of views, shares, subscribers, etc., which will help in evaluating the effectiveness of the business. In this way, the person can easily figure out which strategies are useful for the business and the ones that are not working out. The digital marketing strategies can be easily tracked by using Google Analytics or any other analytics tools the user is following.
- Ease of sharing
Since digital marketing is completely based on the internet, anyone who likes a particular ad or a post can share that on their social media platforms, and this will automatically help the post to reach out to more people.
- Brand Management
Whether a company is small or big, it always needs proper branding. Branding is essential in lead generation, and therefore, the company must be visible and available to the target audience. The company reaches its highest visibility only through a proper brand awareness campaign. This can be most efficiently achieved by digital marketing strategies compared to any traditional marketing solutions. The best way to gain visibility on the internet is by creating a user-friendly website or having social media pages or blogs or even a YouTube channel works really well in creating awareness of the particular brand.
- Highly interactive
The methods used in traditional marketing are not usually interactive for customers. For example, if you see a billboard you may not even notice it properly, let alone telling about that to others. With digital marketing, however, the ads have a chance to get more interactive for the audience. For example, a post on a social media about a product is usually posted with quizzes or riddles or may ask you something like what you like about a certain product, this will most likely prompt you to comment on that post, and in this way, it will attract a lot of audiences.
Traditional marketing cannot always cover a particular area or a certain amount of population or even focus on just some people and exclude the rest. All these things are easily achievable with digital marketing as the whole process is completely target based. With digital marketing, you can either reach out to the whole world or select just a portion of it. For example, if your advertisement is makeup related, you can target the ad to be visible only on women’s social media platforms. Another thing that can be done using digital marketing is targeting the audience based on their internet searches. This is done by using cookies that track the user’s web history and then the digital marketers use that information to target their audience on a particular product.
Thus, if you are a business today, it is highly recommended to consider digital marketing to grow your business to new heights! Reach out to our team today and learn the best digital marketing practises for your business.