Before we begin with anything else, a general sense of what a website really needs to be bestowed. To be precise, a website is a bunch of web pages that carry data and information backed by a Uniform Resource Locator (URL).
Too many technicalities? To ease your understanding, we have a brief simplified explanation, whenever you go to your search engine to search anything, the plethora of links that open up before you, are websites.
Okay! Now the next big question is, whether a website can drive sales or not? And if it can then how? You might be someone who wants to gain knowledge about the website, or someone who wants to increase the website sales or a student who came here to accumulate ideas about a project. Whatever your reasons are, you will get all your answers here.
Sales and website share an old relationship, one that has remained unbreakable until today! A good website attracts traffic which in turn, increases sales.
But, in reality, knowing about websites and sales is not going to help in the practical realm, if you are alien to the ways you have to adopt to increase your website sales.
Here are some tested and proven ways that will boost the sales graph of your website :
✓ Building credibility
The most important tip of all times is establishing trust. Whenever we visit a website, the first thing that attracts us is the pictures of staff members, various case studies of products, and testimonials.
Other than this, try to display certain ‘trust icons’ on the checkout page of your website. An upliftment in the online reputation of your website is the best source of accreditation.
✓ Value proposition
Tell your clients what is different about you, what makes you stand out in the crowd. Add pointers explaining the benefits customers will gain by associating with you, or how you solve the primary customer problems, specify your leading strategies. This will add value to your services and your chances of maximizing the revenue increases.
✓ Interaction is the key
While some websites provide their contact details at the end of the portal, other websites install a live chat option. This is known as the interaction level you share with your customers. When customers come across a toll-free number or a popped-up notification giving them the option to indulge in a live chat, it gives a feeling of additional comfort. This will also ensure that your website is accountable and responsible in different ways.
✓ Objections and Questions
An impressive feature would be addressed frequently asked questions or other common complaints and objections that the already stated content of your website cannot provide answers to. For this, you should take out separate time from your schedule and prepare a checklist of any problem or hesitation that the readers may face.
If possible, try and incorporate the solutions in the content, and if it is not possible then maintain a separate area for all the questions that are bound to raise. This provides a guarantee that the customers will not return back from your website unsatisfied.
✓ Exigency and haste
Have you ever visited a website and saw their financial plans with a 20 hour or a 10-hour urgency state? This might want you to hurry up the process and buy their plans.
This is a simple psychological phenomenon that states that the human mind is trained in a way that it will never drop a single opportunity to grab absolutely any offer.
If you want to increase your online sales, this is a point that you should never miss. Whenever the customers land on your page, make sure that exciting offers with a short deadline approach their eye.
✓ Social proof
Just like providing case studies and testimonials, social proof is another tool to build credibility but has a wider scope. For those who don’t know, social proof is a small statement that pops out the screen every time a customer shows interest, likes, or buys a service.
This gives the viewers an assessment of the services your websites provide and seeing other people show interest is a convincing factor that can drive other people to invest their sources on you.
✓ Customized plans
You can start by forming a hierarchy that will lead your customers to personalized plans for them. Prepare a questionnaire in accordance with the services you provide, asking them to mark their significant issues.
Give them a few details about the plan you think they should be following, and then ask them to take a subscription for viewing the full results. If this does not suit your marketing strategy, then you can also give free trials, in the beginning, luring the interests of your customers.
These were some super amazing and worth trying tips for you to increase sales for your website. While there are innumerable other tips that are listed out, these 7 points will ensure you guaranteed results! To get a website for your business get in touch with our team today!