Email marketing is a direct marketing strategy that uses electronic mail as a means of communicating to an audience. It is an act of sending a commercial message, typically to a group of consumers, using email.
In its broadest insight, every email sent to a potential or current customer could be considered email marketing.
It involves using email to send advertisements, demand business, or solid sales or donations. However, modern email marketing is based on the principles of personalization and consent from the customer and segmentation.
Sending emails with the purpose of building the relationship of an owner with its current or previous customers and to encourage customer’s loyalty. It is beneficial and profitable for direct marketing channels as it is capable.
What is Email marketing?
Email marketing is one of the only channels that consumers confirm to receive updates from your brand. This can allow for much higher conversion for those who already have an interest in your brand.
Email marketing can easily help to boost up your business. It has gained tons of importance in Internet Marketing. It is a very personal way of reaching out to your targeted customers.
Email marketing is paramount for associating with prospects, and clients, even along with the earlier customers because it allows them to contact you directly, in their inbox, at convenient timings.
Why should you use Email marketing?
Email marketing shows us a clear picture of your email campaigns which makes us aware of their performances and how effective they are in the market.
Email marketing metrics are very important to monitor and measure your internet marketing strategies as a whole.
Email can be tailored to customer’s actions so that every interaction and interplay is suitable and relevant to their interest. With 2.5 billion email users, email is NOT GOING ANYWHERE. The email has hailed to be the most effective channel in B2B marketing.
The state of email marketing in 2020 has risen. If you don’t have in-house resources to develop and implement your small business email marketing campaign, then you might hire someone for help. It is one of the easiest and simplest ways to expand your business and get in touch with your customers.
6 reasons why Email marketing is important?
1. AFFORDABLE AND COST-EFFECTIVE:
Email marketing is very easy, effective, inexpensive, and profitable for small businesses as it provides a strong return on investment.
No matter how much budget you have for your small business, you can still take advantage of the immense benefits that email marketing provides.
2. INCREASES COMPANY REVENUE:
The most obvious reason is that it can help you boost your business. Email marketing allows you to reach out to a wide and willing audience while keeping the investment low which leads to affirmative revenue.
3. IMPROVE SALES:
Email marketing works well as a part of nurturing campaigns. Campaigns can future lead to an increase in your sales through the marketing channel quickly and effectively. This helps you improve your sales conversions.
4. IMPROVE BRAND AWARENESS
Not only landing new sales but also sustaining sales over some time by building a relationship and increasing visibility with your target consumer can help you boost your business.
Email campaigns like email marketing and newsletters help you build awareness about the brand, which further contributes to sustainable growth over time.
5. ACTION ORIENTED
Email is transactional by nature and can be used for direct traffic from websites and ultimately drive sales.
As a person develops their small business or startup, email marketing can help them expand their business which means not just sending newsletters but also using email automation based on the triggers of the customers.
6. MEASURABLE
Guesswork doesn’t work in email marketing. You can easily track who opened your email which links were clicked and how many people unsubscribed just by using email marketing software.
7. Attract new clients
That’s true, Email marketing helps you to attract new clients! In addition to connecting with an email list, you can also share your newsletter s and announcements on social media to attract new customers.
Final note
Though small business owners may not be looking for online love they are certainly looking out to build relationships and connect with their customers and if you are not using email marketing for the same purpose then you are missing out on a very big and powerful opportunity. Email marketing is not only affordable but also integrates well with other tactics.
For instance, email showcasing incorporates well with online life promoting. In the event that you are running an online networking challenge or giveaway, you can rustle up fervor for the crusade through email. Furthermore, you can utilize email showcasing to develop your online life crowd by including social offer catches and CTAs inside your email content.
Now that you know about the basics of internet marketing and how it can help you boost your business, get in touch with our team today to get an email marketing campaign live for your business!