An honest comparison of the three platforms we build on most — and how to choose based on your team, products and growth plans.
We build on all three, so we don't have a favourite to sell. The right choice depends on what you sell, who will run the site day to day, and where you want to be in two years.
WordPress (with WooCommerce)
Flexible, widely understood and low-cost to run. A good fit for content-rich sites and Indian stores that need GST and custom tax rules. It needs regular updates and good hosting to stay fast and secure.
Shopify
The quickest way to a reliable store with little maintenance. Excellent checkout, apps for almost everything, and hosting handled for you. Monthly platform and app fees add up, and deep customisation can be limiting.
Custom Next.js
The fastest, most flexible option for brands with specific needs — unusual product configurators, portals, integrations or very high traffic. It costs more upfront and needs a technical partner, but performance and control are unmatched.
A quick way to decide
- Mostly content, small team, tight budget → WordPress.
- Selling products, want minimal maintenance → Shopify.
- Indian store with complex GST rules or custom workflows → WooCommerce.
- Unique experience, integrations or scale → custom Next.js.
Whatever you choose, make sure you own the accounts, can export your data and have someone looking after updates. The platform matters less than how well it's run.